Meet the
owner
Sophie Fulkerson, an Ohio State graduate and acclaimed portrait photographer in Central Ohio, uses her creative eye and entrepreneurial experience to help business owners build online presences that take their brands from simply being seen to being fully embraced.
It’s 2026—and the way businesses grow has changed. With more than 96% of her photography sales coming directly from social media leads, Sophie has built her business around the power of a strong digital presence. She’s not only learned how to get people to find her online, but how to turn those views into inquiries, bookings, and loyal clients. With an 85% closing rate on wedding photography sales, Sophie understands that effective marketing goes beyond being seen—it’s about creating an online presence that inspires people to take action.
When she’s not working on her entrepreneurial endeavors, you’ll likely find Sophie playing euchre with her family, taking a long walk, or playing pickleball. When you work with The Embraced Co., you’re not just gaining a website or marketing strategy—you’re gaining a creative partner who genuinely wants to see your business succeed.
Four Fun Facts about the designer
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"Nearly five years ago, I started a photography business, Soph Fulk Photo. This was the beginning of my interest in small business. I worked for years on crafting my own website and finding new styles. I taught myself SEO strategies and took some specialized courses to become more knowledgable. After my competition from The Ohio State University, I assessed my passions. They just so happened to be digital marketing, photography, and business. I mixed the three together and started my second business, which is what you now know as The Embraced Co."
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“I do! Well, sort of! I own two businesses—a photography company and The Embraced Co. Together, they make up my full-time career. I spend my days creating art, building strategies, and helping business owners grow. I truly couldn’t be happier with my career choice. This is quite literally my dream job.”
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"Well that's tough! Much of my life consists of running my businesses as that is what I am most passionate about. However, when I do have free time, I can be found at the pickle ball court, grabbing a diet coke from a drive-through, or mustering up a good deal at a thrift store. Oh, and I love to play euchre with my family! But truly, this job feels like a hobby and I am truly lucky to have a job that I love so much!"
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I built my business through Instagram—learning how to create content that connects, reach the right audience, and turn followers into paying clients.
If Instagram can build my business, it can build yours too. I’m here to help you use social media with confidence, strategy, and far less overwhelm.
our “why”
My love for small business started long before The Embraced Co. There was a little girl, a lemonade stand, and a whole lot of entrepreneurial spirit.
At a young age, I was creating flyers for the neighborhood, making coupons, thinking of ways to bring people in, and learning firsthand how exciting it was to build something of my own. That little lemonade stand taught me something I’ve carried with me ever since: there is something incredibly special about being your own boss and creating something that belongs to you.
As I grew, so did that passion. I turned that same creativity into Soph Fulk Photo, building a business from the ground up and learning how powerful intentional branding, marketing, and social media can be.
Now, I get to take what I’ve learned and use it to help other small business owners do the same. The Embraced Co. was created from a genuine love for entrepreneurship and a desire to make business ownership feel a little simpler, a little less overwhelming, and a whole lot more exciting.
Because I know firsthand: your business deserves to be seen, understood, and fully EMBRACED.
-Sophie“I know firsthand how much heart goes into building a small business. The Embraced Co. exists to help you spend less time worrying about marketing and more time doing what you love.”
